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The First 90 Days With a New Growth Partner

What should be shipped by day 30, 60, and 90, and what to escalate.

Nov 2025·7 min read·HS Nexus Senior Team

The first quarter sets the pattern for the entire relationship. If nothing has shipped by day thirty, the engagement is already drifting toward reporting rather than results.

01Day 30: access, baseline, first shipment

Full analytics and platform access, an agreed baseline of current performance, and at least one live change in market. The change matters more than its size.

02Day 60: a working cadence

A weekly shipping rhythm, a visible experiment log, and the first clear read on which lever moves this account.

03Day 90: compounding, or a hard conversation

By ninety days you should see a directional trend and a defensible plan for the next quarter. If neither exists, escalate rather than renew on hope.

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